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Gun Policy News

United States

20 August 2001

Forbes (USA)

Branding: Facing a graying market, gunmakers tried to target young people with soft videogames. It was a long shot. No matter how hard they try, gunmakers can't seem to please. Three years ago firearms brands Colt, Remington Arms, Browning and arms retailer Cabela hooked up with gamemakers to create kid-friendly computer games. Wary of being accused of enticing children, the sponsors ordered up sanitized games: no beheadings or splattered body parts. Surprise-many of... (

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