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United States

9 July 2008

Washington Post, Column

Now that District residents can legally keep handguns, prospective gun dealers will need creative ways to target them. Based on my survey of gun shops nationwide, I suggest they start with a catchy name. A name can reflect a state of mind or an ideology. Take, for instance, Gunslinger in Oak Lawn, Ill., or Ready On The Right in Kailua, Hawaii. Or you might choose to convey the threat implicit in the merchandise, with a name such as Ready Aim Fire in Bristol, Pa., or... (

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